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{"contentId":"2513577","authorDomain":"leapfroginteractive"}

LeapFrog Interactive Expands Relationship with Newell RubbermaidTM Baby and Parenting Essentials

News Type: Event — Fri Mar 6, 2009 12:18 PM EST
digital-media, interactive-media, interactive-agency, aor, agency-of-record, leapfrog-interactive, teutonia
leapfrog
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LeapFrog Interactive is pleased to announce its selection as teutonia's® digital media agency of record.

LeapFrog's selection marks the expansion of its existing relationship with Newell Rubbermaid's Baby and Parenting Essentials division. LeapFrog is presently the digital media agency of record for Graco® Children's Products.

LeapFrog will be charged with launching an online initiative to help promote and generate brand awareness in the US market for teutonia, an industry leader in stroller manufacturing throughout Europe.

"We pride ourselves on building long-term relationships with our clients," said LeapFrog Interactive CEO Daniel Knapp. "We are pleased that Newell Rubbermaid has been so satisfied with the high level of performance we have provided them for Graco that they have extended this opportunity to us to provide the same sort of service for teutonia."

LeapFrog will launch a multichannel campaign combining search marketing, display advertising, and blog advertising.

About LeapFrog Interactive
LeapFrog Interactive (www.leapfroginteractive.com) is a performance-driven interactive agency that creates powerful and innovative marketing initiatives for major brands in the consumer retail, fashion and entertainment, food and beverage, and financial markets.

With offices in Louisville and Boston, LeapFrog works with clients from coast to coast, including McGraw-Hill, Lily of France, Sutter Home, Tommy Hilfiger, Axcess Financial, and Graco.

About teutonia®
Teutonia has been a leading stroller manufacturer in Europe for over 60 years thanks to innovative thinking, high standards, and a tradition of excellence. Now a part of the Newell RubbermaidTM family of companies, teutonia remains committed to the same values of comfort, convenience, and quality that have driven it since its inception.

###

Press Contact: Scott Million, smillion@leapfroginteractive.com, 502-212-1388

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